Fifth Third Bank needed a direct mail campaign to get clients and prospects excited to receive complimentary tickets to an off-Broadway production of Pippin. The goal was to entice recipients enough to call their sales rep or visit a landing page to request the tickets.
I created custom original illustrations to be used on the playing cards that accompanied the invitation. To ensure the cards fit the Pippin brand, they were reviewed and enthusiastically approved by the cast and crew of the production. The playing cards were also branded with Fifth Third Bank’s logo and the date of the event, so they could serve as a fun and functional reminder of the experience.