Nova Creative's 2015 holiday promotion.
With the abundance of yeti characters on the internet, developing a yeti that would stand out was a task in itself. On top of that, I needed to be able to create family members who could stand on their own but still feel part of the same story. After several sketches, the team and I landed on this little ball of fluff.
The idea behind this as a gift for our clients was that winter is coming, and with it, comes the yeti. We sent our clients a package in a bubble envelope that included:
1. Yeti window cling
2. Custom yeti playing cards
3. yeti-pocolypse - snowball fight game: http://yetipocalypse.com/